With the eCommerce trade booming throughout Europe, and Cyber Monday confirmed as the biggest on-line sales day on document, there may be now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their consideration to online retail. Nonetheless, much with building any enterprise, sure key considerations and strategies have to be observed when launching a profitable eCommerce business. Read on to discover the seven key steps to developing a thriving on-line store...

Step 1: Purchase a domain name

The primary stage to building a successful online retail business is to find a suitable domain name. You need something that's memorable, straightforward to spell and is not too similar to the URLs of your competitors. Do your due diligence in case you are purchasing a domain name from an already trading firm or via auction as you don't want to buy a URL that's topic to Google penalties.

Step 2: Discover a web developer

With the intention to make your online store a reality, you may have to find a reliable, skilled web developer. Search for a development workforce that has a proven track document with eCommerce sites, can show you examples of eCommerce stores they have built and is knowledgeable on subjects equivalent to payment gateways and eCommerce platforms.

Step three: Select a platform

After getting a web developer in place, they should be able to advise you on the most appropriate eCommerce platform for your needs. A common option is WooCommerce which dovetails very properly into WordPress allowing you to manage your whole website from one control panel. You may also need web hosting in place.

Step 4: Decide on a theme or design

Upon getting your eCommerce platform chosen, you will have to resolve on a look and feel in your new online store. At this level design and customer journey each have a component to play. Speak with your web developer to plan and plot the journey you want your new and present clients to take through the website.

Step 5: Write your content material

While your web developer is hard at work behind the scenes, start the task of creating your web copy. You'll have to conduct thorough keyword research beforehand, to ensure your product descriptions, touchdown pages and different web pages are optimised for launch. Do not forget strong calls to action too.

Step 6: Test, test, test

Before your site officially goes live, you may must conduct in depth testing. Your web developer should do this earlier than hand over but, you will additionally need to thoroughly test the site, using a range of different devices. Go all of the way by way of the checkout process too and make sure the journey to sale is as seamless as possible. Testing should continue after the site launches so you may also want a plan of motion for A/B testing as you move forward.

Step 7: Launch your marketing plan

You may want a sturdy digital marketing plan to accompany your site launch. It's a good suggestion to get began before your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You'll must consider paid search initially, however you should also concurrently be working on a longer term search engine optimization plan, social media marketing, content marketing and e mail marketing to drive related, targeted visitors to your site.

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